Steve Wendel is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, where he conducts original research on savings behavior and coordinates the research efforts of HelloWallet’s advisory board.
Steve is the author of Designing for Behavior Change, a new book from O’Reilly that describes HelloWallet’s step-by-step approach to applying behavioral economics and psychology to products that help people change their daily routines and behavior.
Before joining HelloWallet, Steve co-founded a political consulting and research firm that employed machine learning and simulation techniques to predict political behavior. He holds a BA from U.C. Berkeley, a Master’s from Johns Hopkins-SAIS, and a PhD from the University of Maryland, where he analyzed the dynamics of behavioral change over time.
Steve is the founder of Action Design DC, a Meetup of over 1100 practitioners and researchers that are building products to help users take action via behavioral economics and psychology.
Why did you join HelloWallet?
I was inspired by the vision of democratizing access to financial guidance.
What part of HelloWallet helps you the most with everyday finances and why?
The new guided approach — it tells us the one thing to do right now for our family.
3 non-work passions
Playing with the rug-rat, fixing stuff, and biking.
Favorite food you splurge on
Salt and pepper potato chips.