Steve Wendel is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, where he conducts original research on savings behavior and coordinates the research efforts of HelloWallet’s advisory board.
His latest book, Improving Employee Benefits, shows HR practitioners how they can use behavioral economics to help employees to take action on their benefits. In 2013, he published Designing for Behavior Change, which describes HelloWallet’s step-by-step approach to applying behavioral economics and psychology to product design.
Before joining HelloWallet, Steve co-founded a political consulting and research firm that employed machine learning and simulation techniques to predict political behavior. He holds a BA from U.C. Berkeley, a Master’s from Johns Hopkins-SAIS, and a PhD from the University of Maryland, where he analyzed the dynamics of behavioral change over time.
Steve is also the founder of the Action Design Network, a non-profit organization which teaches members how use behavioral economics and psychology in product design. The network hosts over 2100 behavioral practitioners at events around the country, including the annual Design for Action Conference.
Why did you join HelloWallet?
I was inspired by the vision of democratizing access to financial guidance.
What part of HelloWallet helps you the most with everyday finances and why?
The HelloWallet wellness score — it gives my family a single, clear summary of how we’re doing, and then directs us to what we need to work on.
3 non-work passions
Playing with the rug-rats, fixing stuff, and biking.
Favorite food you splurge on
Salt and pepper potato chips.