Press Release: HelloWallet Snags NPR Product Lead & Former Michelle Obama Advisor

Michael Yoch Joins as VP of Product & Trooper Sanders Joins as Senior Advisor for Public Sector Initiatives

Washington, DC – April 19, 2012 — HelloWallet, a provider of personalized financial guidance, announced today that it has hired Michael Yoch as Vice President of Product and Trooper Sanders as Senior Advisor for Public Sector Initiatives. Yoch was previously at National Public Radio (NPR), where he oversaw product strategy and management for NPR’s Digital Media team.  Sanders previously served as Deputy Director of Policy to U.S. first lady Michelle Obama.  These two hires will help HelloWallet significantly accelerate its growth through further product innovation and market expansion.

HelloWallet Founder & CEO Matt Fellowes said, “We could not be more excited.  Both Michael and Trooper are rockstars.  Michael helped lead NPR into the digital age, building the organization’s reputation as a market leader in online journalism with a track record of innovative product launches.  Trooper has worked at the highest levels in two Presidential administrations and is well versed in democratizing financial services.  Together, they will further strengthen our mission to help all Americans take control of their money and get ahead.”

Yoch is a veteran of product management.  He served over a decade at NPR, where he started as a developer, moved to business development, and then took a leadership role in product strategy.  Among other accomplishments, Michael launched NPR podcasts, NPR’s mobile products, and oversaw NPR’s push into the connected home and TV spaces.  At HelloWallet, he will be leading product development.

Sanders comes to HelloWallet from the White House where he helped advance a number of Mrs. Obama’s priorities. Prior to working in the Obama administration, Trooper led the economic opportunity program at former President Clinton’s foundation and served as the former president’s domestic policy advisor at the foundation.  At HelloWallet, he will lead the company’s work with the state and local governments.

This news comes on the heel of a number of recent announcements at HelloWallet.  In January, the company announced that it raised $12 million in Series B funding from Morningstar Inc., TD Fund, and other investors.  Additionally, in February, HelloWallet hired former General Motors executive Aaron Benway to become its new Chief Financial Officer. The company is expanding its team to serve its growing base of clients.

Want to try HelloWallet’s personalized financial guidance?  Start your free trial of HelloWallet today. –  

About HelloWallet

HelloWallet is a provider of technology-based, personalized financial guidance to employees of Fortune 1000 companies and other large institutions. It helps workers save money, improve their wellbeing, and manage their financial responsibilities through personalized, independent guidance and management services. Additionally, the company gives one membership to a family in need for every five subscriptions it sells. The company is led by former Brookings Institution Fellow Matt Fellowes.