Our Company

HelloWallet is a special company with a unique story, fascinating characters and a compelling plot. We were founded in 2009 to democratize access to independent financial guidance for all Americans. Our customers, members and supporters help us tell our story every day.

users save $100
more each month
with our product

We build tools to help our members think about their finances holistically.

Mission Oriented

Our mission is to democratize access to independent financial guidance

Research Driven

We test. We analyze. We refine our product and our business with our data

Socially Minded

We give HelloWallet memberships to families in need.

Washington, DC

We are located in Washington DC close to the policy makers, thought leaders and academia focused on the future of financial guidance


We are helping American companies transform the way employers and employees manage their salary & benefits

Award Winning

Winner of the 2013 Webby for the Best Financial Services Banking Website, #500OnFireDc, and #DCFest Coolest Company.

Our History

By utilizing powerful new technology, findings from behavioral economics, and a network of partnerships with industry experts, HelloWallet is able to offer high-quality, individualized financial advice to all Americans.

September 2007

FInancial Wellness Introduced

While at the Brookings Institute Matt Fellowes receives his first call from a Fortune 500 company about financial wellness

May 2008

Brookings Institute

Matt Fellowes, a consumer finance scholar at the Brookings Institute advises Governors and Senators on the cause & implications of the mortgage crisis.

August 2008


Matt Fellowes discovers new technology and behavioral psychology he believes can be developed to democratize access to independent financial guidance – and help America avoid the types of financial problems that caused the great recession.

January 2009

HelloWallet Founded

Matt founds HelloWallet with the mission of boosting the wealth of workers and enabling Americans to achieve their full financial potential.

July 2009

First HelloWallet Office Opens

10 HelloWallet employees open the first HelloWallet office in DC with Ikea furniture.

HelloWallet commits to a double bottom line business model. For every five memberships HelloWallet sells; one membership will be donated to a family in need.

September 2009

The Rockefeller Foundation

HelloWallet raises an initial seed round of funding from the Rockefeller Foundation.

September 2009

Clinton Global Initiative (CGI)

Matt Fellowes formally launches HelloWallet with Madeline Albright and President Bill Clinton — who highlighted HelloWallet on his annual Larry King appearance as an example of a socially innovative company.

November 2009

HelloWallet Welcomes First Community Partner

HelloWallet signs up its first partners in support of its social mission to provide a membership to charity for every five sold.

March 2010

HelloWallet Releases Alpha

HelloWallet releases the first version of its software application. San Francisco Mayor Gavin Newsome participates in the launch because of the social commitment for San Francisco residents.

May 2010

Series A Funding

HelloWallet raises a Series A round of funding from AOL founder Steve Case’s Revolution and Grotech Ventures

February 2011

HelloWallet Beta Released

HelloWallet® is launched and made generally available as an enterprise solution – where companies can buy memberships for their workers.

June 2011

HelloWallet Welcomes First Customer

HelloWallet welcomes Marsh McLennan as its first customer.

November 2011

HelloWallet Launches Mobile Applications

HelloWallet goes mobile with iPhone and Android apps.

October 2012

HelloWallet Welcomes 2 New Partners

HelloWallet signs up Goodwill and IAVA as partners in its social mission

April 2013

HelloWallet Rings NYSE Bell

HelloWallet rings the bell at the New York Stock Exchange to announce a partnership with the New York Stock Exchange in support of workplace financial fitness

May 2013

HelloWallet Wins Webby

HelloWallet wins the Webby for best financial services website.

November 2013

Dr. Stephen Wendel Publishes His First Book

O’Reilly Media publishes HelloWallet principal scientist Steve Wendel’s book, Designing for Behavior Change.

January 2014

Marsh & McLennan Renew

MMC, HelloWallets first Fortune 500 customer, renews their deal with HelloWallet for 3 more years continuing their commitment to financial wellness

January 2014

HelloWallet Welcomes Vanguard

HelloWallet announces a partnership with record-keeping industry leader Vanguard

April 2014

HelloWallet Welcomes Aon

HelloWallet announces a partnership with Aon Hewitt

May 2014

HelloWallet Joins Morningstar

HelloWallet is acquired by Morningstar and becomes a fully owned subsidiary of Morningstar Inc.

September 2014

Improving Employee Benefits Published

Amazon publishes Dr. Wendel’s second book “Improving Employee Benefits”

We Are HelloWallet

The HelloWallet team works together to shape the future of financial guidance. We work hard everyday to achieve our mission and provide all Americans access to independent financial guidance they can trust.

Meet the Team Join the Team