HelloWallet is a special company with a unique story, fascinating characters and a compelling plot. We were founded in 2009 to democratize access to independent financial guidance for all Americans. Our customers, members and supporters help us tell our story every day.
Our mission is to democratize access to independent financial guidance
We test. We analyze. We refine our product and our business with our data
We are located in Washington DC close to the policy makers, thought leaders and academia focused on the future of financial guidance
We are helping American companies transform the way employers and employees manage their salary & benefits
Winner of the 2013 Webby for the Best Financial Services Banking Website, #500OnFireDc, and #DCFest Coolest Company.
By utilizing powerful new technology, findings from behavioral economics, and a network of partnerships with industry experts, HelloWallet is able to offer high-quality, individualized financial advice to all Americans.
While at the Brookings Institute Matt Fellowes receives his first call from a Fortune 500 company about financial wellness
Matt Fellowes, a consumer finance scholar at the Brookings Institute advises Governors and Senators on the cause & implications of the mortgage crisis.
Matt Fellowes discovers new technology and behavioral psychology he believes can be developed to democratize access to independent financial guidance – and help America avoid the types of financial problems that caused the great recession.
Matt founds HelloWallet with the mission of boosting the wealth of workers and enabling Americans to achieve their full financial potential.
10 HelloWallet employees open the first HelloWallet office in DC with Ikea furniture.
HelloWallet commits to a double bottom line business model. For every five memberships HelloWallet sells; one membership will be donated to a family in need.
HelloWallet raises an initial seed round of funding from the Rockefeller Foundation.
Matt Fellowes formally launches HelloWallet with Madeline Albright and President Bill Clinton — who highlighted HelloWallet on his annual Larry King appearance as an example of a socially innovative company.
HelloWallet signs up its first partners in support of its social mission to provide a membership to charity for every five sold.
HelloWallet releases the first version of its software application. San Francisco Mayor Gavin Newsome participates in the launch because of the social commitment for San Francisco residents.
HelloWallet raises a Series A round of funding from AOL founder Steve Case’s Revolution and Grotech Ventures
HelloWallet® is launched and made generally available as an enterprise solution – where companies can buy memberships for their workers.
HelloWallet welcomes Marsh McLennan as its first customer.
HelloWallet goes mobile with iPhone and Android apps.
HelloWallet signs up Goodwill and IAVA as partners in its social mission
HelloWallet rings the bell at the New York Stock Exchange to announce a partnership with the New York Stock Exchange in support of workplace financial fitness
HelloWallet wins the Webby for best financial services website.
O’Reilly Media publishes HelloWallet principal scientist Steve Wendel’s book, Designing for Behavior Change.
MMC, HelloWallets first Fortune 500 customer, renews their deal with HelloWallet for 3 more years continuing their commitment to financial wellness
HelloWallet announces a partnership with record-keeping industry leader Vanguard
HelloWallet announces a partnership with Aon Hewitt
HelloWallet is acquired by Morningstar and becomes a fully owned subsidiary of Morningstar Inc.
Amazon publishes Dr. Wendel’s second book “Improving Employee Benefits”