Designing for Behavior Change

Our Principal Scientist, Steve Wendel has codified the research literature and our practical lessons at HelloWallet into the first end to end guide for developing products that are designed to support voluntary behavior change. The book, Designing for Behavior Change, is now available.

The book provides step-by-step instructions on how to conceptualize, design, build, test, and refine products that help people change behavior in beneficial ways. It covers applications from helping people exercising more to helping them learn a new language

HelloWallet organizes the Action Design Meetup, which is a group of over 1,100 practitioners and researchers applying behavioral research to product development in the DC area.